Webcast Replay: A PTC Virtual Corporate Visit, September 2012
Hear PTC’s strategic direction from President and CEO, Jim Heppelmann, on the Virtual Corporate Visit replay. Jim is joined by industry thought leader, Michael P. Johnson, Global PLM Manager at SRAM.
SRAM is a leading global designer, manufacturer, and marketer of premium bicycle components. Many of the world’s elite cyclists use their components, including recent gold medalists, multiple Tour de France winners, the 2012 European Ironman champion, and the winners of all the 2012 World Cup mountain bike races.
Product Lifecycle Management (PLM) at SRAM is a holistic business process approach to the creation and management of product data. This approach extends PLM’s value beyond product development to the enterprise. A case study of their non-pricelist order process will demonstrate how they leveraged PLM to realize business value for SRAM and their customers.
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