Rethink Your Options for Concept Design
The concept design process is typically a mishmash of tools that slow down creativity and lack fidelity when transferred to later design stages. This is unfortunate, since good concept design ensures that products are innovative, marketable and profitable.
In Making the Case for Modernizing Concept Design, analyst and blogger Chad Jackson advocates for a more efficient approach that relies on modern, interoperable tools and direct modeling. This approach helps:
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